Intuit

January 2026 Campaign Intelligence

Tax Professional B2B: ProConnect | Lacerte | ProSeries
🎯 Error-Free Season Campaign
"January plants seeds. May-July harvests switchers."
Pain points logged during busy season convert to switching intent post-deadline. Win January by proving reliability.
Intuit Tax Brands: Combined January View
ProConnect + Lacerte + ProSeries unified behavior
30.4%
Practitioner SOV
↑ 12.9pp vs Q3
42.6%
Support SOV
↑ 21.2pp
15
Priority Queries
5 per brand
Jan 27
IRS Opens
Peak begins
Unified January Mindset
"Don't let me make a mistake that costs me a client."
January converges on error prevention under pressure. Win January by proving reliability.
TOFU15%
MOFU50%
BOFU35%
ProConnect
Reliability
"Don't let me make a mistake."
First returns going out. I need diagnostics I can trust.
High StakesExecuting
15%
TOFU
50%
MOFU
35%
BOFU
Lacerte
Audit Trail
"I need proof for every position."
Complex returns. If I get a notice, I need a paper trail.
ComplianceDocumentation
10%
TOFU
55%
MOFU
35%
BOFU
ProSeries
Support
"Am I doing this right?"
First real season. Every return feels like a test.
First-SeasonSupport-Seeking
20%
TOFU
45%
MOFU
35%
BOFU
ProConnect
Lacerte
ProSeries
ProConnect Queries
#
Query
Platform
Rel.
Funnel
1
Best error checking software?
Claude
94%
MOFU
2
Tax diagnostic review
GPT
91%
MOFU
3
Catching mistakes software
Perplexity
89%
TOFU
Lacerte Queries
#
Query
Platform
Rel.
Funnel
1
Complex returns accuracy
Claude
96%
TOFU
2
K-1 error detection
GPT
93%
TOFU
3
Audit trail software
Perplexity
90%
TOFU
ProSeries Queries
#
Query
Platform
Rel.
Funnel
1
Affordable error checking
GPT
92%
MOFU
2
Prevents common mistakes
Claude
89%
TOFU
3
Best value accuracy
Perplexity
87%
MOFU
Brand24 Social Listening
January 2026 Topic Analysis
Combined Topics
errorsdeadlinesupportaccuracyintegrationdiagnosticsworkflowspeed
Key Insight: "Errors" dominates January (42% higher than Dec). Content opportunity: proactive error prevention messaging.
LLM Platform Rankings
ProTax Brands vs Competitors Gap
Copilot
+13.7pp
ProTax-favored
AI Overview
-0.8pp
Parity
Claude
-24.2pp
Major gap
GPT
-16.4pp
Major gap
Strategy: Copilot is ProTax-favored. Major gaps on Claude, GPT, Meta AI need content investment.
⚠️
Core Update Impact
accountants.intuit.com peaked at 90,654 keywords in Dec 2024, now at 60,605. Site deprioritized, not penalized.
Keywords
-33%
60.6K
Traffic
96.6K
Domain Rating
91
Backlinks
176.7K
Opportunity: 641 keywords at position 2-30 with 80K+ combined volume. Small ranking improvements = big traffic gains.
January Focus: Progress You See. Accuracy You Trust.
125
Total Assets
8
Core Content
72
Social Posts
45
Ambassador Kit
Jan 15
Q4 Estimated Tax
Jan 27
IRS Accepts Returns
Jan 29
IRS Free File
Jan 31
W-2/1099 Deadline
Data Foundation: 685,071 data points across 10 AI platforms, 285,205 citation records, Brand24 social, Ahrefs SEO.
685K
Data Points
10
AI Platforms
1,247
Mentions
30.4%
Practitioner SOV
-33%
Keyword Decline
Jan 27
IRS Opens
January 2026 Campaign Intelligence • Tax Pro B2BSource: ChatBeat LLM SOV, Brand24, Ahrefs

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